To become good at sports betting it is important to understand the concept of value when

betting. Value betting is seen in many different types of betting, but the value is the underlying

concept of all these bets.

Finding value in sports games is a difficult thing to do. It takes time and experience to gain the

ability to find value bets. An easy way to understand the concept of value is through visualizing

it through an example. If a favorite is favored to win they may be the favorite but is the

probability of them winning the match the odds that bookmakers pick. Another way to examine

this is to see how odds are made. Odds are made based off of the public conception of the

outcome of the game will be. Placing bets with this understanding leads you to place bets on

selections that have a higher chance of winning.

Value is something that is chased after and is sought after to understand, but it’s hard to actually

do it. It is similarly related to the stock market.

There are stocks that are seen as favorites to invest in and stocks that are seen as risky and to

be avoided. Finding value in these stocks whether they are favorites or underdogs can lead to profits.

This is what is seen in the sports betting. Sports betting is essentially a market consisting of odds

provided by different bookmakers.

The basic definition to spot value is finding odds that are too high or low and taking advantage

of it. Finding value is essentially finding the probability of games that the general public market

does incorrectly.

Here is an example of value can help you become more profitable:

“If you constantly find value bets, you will be a profitable bettor in the long run. However, bookmakers build a margin into their odds, while betting exchanges charge commission.

If a bookmaker was to offer odds on a coin toss the price would be priced around 1.90 for both heads and

tails. By running the calculation the expected value reduces accordingly:

(9 * 0.50) – (10 * 0.50) = – 0.5

Over time this means you would lose on average 50p for every £10 staked and is, therefore, a bad value

bet. The same basic calculation can be applied to sporting markets on a bookmaker or exchange.

Let’s use the Smarkets 1X2 odds for the Premier League game between Arsenal and Manchester United.

Note: These odds have Smarkets’s industry-low 2% built into the price. Learn how to convert betting odds.

Outcome Odds Implied probability

Arsenal 2.76 36.23%

Draw 3.40 29.41%

Manchester United 2.78 35.97%

To work out the expected value of a £50 bet on Manchester United to win is calculated as:

(89 * 0.36) – (50 * 0.66) = – 0.6

The EV is negative for this bet, suggesting that over time you would lose on average 60p for every £50

staked”. It is necessary to understand some concepts of maths to be

a good sports better. It isn’t necessary to be a

mathematician but only to have a basic understanding of it.

To place value bets it is important to understand how

bookmakers calculate their odds. Bookmakers odds are a

reflection of what the general public believe what the

outcome will be. This leaves the ability to find value where

the public’s belief is wrong.

Here is how you can calculate the exact value in sports

betting:

“The formula to calculate expected value for betting is fairly simple:

(Amount won per bet * probability of winning) – (Amount lost per bet * probability of losing)

Let’s use a coin toss as an example of calculating expected value. Assuming the coin and the toss are fair,

each outcome (heads or tails) has an equal probability of 50% – therefore the odds offered on a fair market

would be 2.0.

This would result in an EV of 0 for either a Head or Tail – because the probability of the two outcomes is the

same, so if you tossed a coin infinitely it would theoretically end up all square.

If however you were offered odds of 2.15 for the coin to land on heads, this is a value bet.

If you placed £10 on the coin landing on heads at 2.15, the EV is calculated likewise:

(11.50 X 0.5) – (10 X 0.5) = 0.75

This shows an EV of 0.75. Therefore you would expect to make an average profit of 75p for each £10 bet,

because the odds received are better than the implied odds of the coin toss”).

Betting on sports isn’t just based off of luck. It is important to have a vast knowledge of the

team, player, and league that you are placing bets in. If you are able to combine your

knowledge and smart betting concepts you will become good sports better.

The key to winning at sport betting is studying match and championship stats; indeed, in order to go a long way with sport betting, it is important to do not bend over on fortune. However, finding detailed information about the matches, such as odds, the lineup of the teams, etc. may be a long and boring activity. So, what can we do about it? Technology gave us a solution: INVICTUS.

We are talking about the first algorithm in the world that gives you an unlimited stream of sport betting tips, continually new and suitable for all types of devices, will show you in real time what are betting more than 100,000 betting experts all around the world. Our indexes of reliability will guide you during the choice of bets, by providing you always the right information about our top tipsters and a real-time consulting service on the winning probabilities of your bets.

Moreover, our algorithm can recognise your gambling habit, giving you the sport predictions on the basis on your personal tastes and your performance over time. How much would you pay for a service like this? A lot, I guess. Well, we have good news for you: it’s only 19,99€/month.

You just have to try our revolucionary algorithm and see for yourself the incredible results of INVICTUS winning bets.

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